Streaming needs to catch up.
The rest of the business is moving faster than music consumption. The next cycle needs a bigger, smarter push behind the songs.
A RIVIDIA PARTNERSHIP PLAN FOR
LAKEVIEW
keeps moving.
You have the real fans. You have the momentum. Now we build the system that turns more attention into more streams, more fan data, and more reasons to come back.
NOWKeep “Wreck My Night” moving
NEXTBuild for the album cycle
TOGETHERRun less. Learn faster.
01
WHAT WE HEARD
The problem is not that Lakeview lacks fans.
You have strong touring, real people paying attention, and a song with momentum. The gap is getting more of that attention to turn into steady music consumption and a deeper fan relationship.
Momentum cannot take the holidays off.
“Wreck My Night” has a job to do now. The work today should also make the next singles and album launch stronger.
Your team needs a system, not more chores.
You already have tools, capture, and editing. You need the structure, testing, and day-to-day operation that makes them work together.
02
THE RECOMMENDATION
Build one connected Fan Machine.
This is not a new pile of tools. It is a clear path that gives each new person the right next step, then lets us learn what brings the best fans back.
DISCOVERY
1. Start with the right people
Use new creative and paid ads to introduce Lakeview to people who are most likely to care. The first ask stays simple: watch, listen, or feel the world.
↺
The loop gets smarter as it runs. What fans watch, click, join, and buy helps us find the next right people—and stops us from wasting spend on the wrong ones.
03
THE CREATIVE TESTING ENGINE
More angles.
Less guessing.
Lakeview keeps capture and editing. RIVIDIA brings the strategy: what to shoot, what to test, how to read the results, and what to make next.
CHOOSE A TEST LANE
TEST 01
Open stronger.
We plan several first three seconds for the same song moment. Real talk, a live hit, a sharp lyric, or a raw point of view can all earn a different kind of attention.
01
Give Hannah and the team a clear shot list before capture.
02
Turn one good moment into many honest versions.
03
Put real spend behind the best ideas, not just the prettiest edit.
04
Use the results to make the next batch better.
START
HERE
HERE
THE FIRST MOVE
Keep “Wreck My Night” working.
We do not need to wait for the album to start building the system. The song gives us a live test: learn which people, creative angles, and offers move now—then carry those lessons into the January single and the album cycle.
- 01
Audit the current run. Keep what is working. Find the next creative tests.
- 02
Build the first fan path. Create a clear home for attention, data, and the next offer.
- 03
Learn before you scale. Use the foundation period to make the larger album spend less of a guess.
04
WHAT RIVIDIA RUNS
The team Lakeview needs
for this next push.
Advertising that learns
Campaign strategy, audience building, budget pacing, daily optimization, retargeting, and clear reporting across the right channels.
Fan paths that make sense
Offer strategy and landing experiences that guide a new person from first listen to a real next step.
Lifecycle that feels human
Email and text plans that welcome people well, share value, and make offers at the right time—not just when tickets are almost gone.
Creative direction from real data
Shot guidance, a testing plan, and fast feedback for Lakeview’s existing capture and editing team.
Not in this recommendation: Attention Engine, content capture, or editing production. Lakeview already has those resources. This plan makes that work more useful.
05
THE INVESTMENT
Clear fees. Clear lines.
RIVIDIA’s work, paid-media spend, and outside costs are shown separately. Nothing is hidden inside the number.
RECOMMENDED FOR LAKEVIEW
Full Fan Machine Partnership
A complete system for this album cycle: paid-ad strategy, landing experiences, email and text lifecycle marketing, tracking, retargeting, offer strategy, and creative testing direction.
Three-month minimum commitment.
One-time setup$5,000Build the connected foundation.
Ongoing partnership$4,000/moRun, learn, refine, and grow the system.
PAID MEDIA — SEPARATE
Start with enough fuel to learn.
We recommend planning for $10,000/month in paid media when Lakeview is ready to activate the full system. This gives us room to test different creative, audiences, and paths at the same time.
This is a working recommendation from the discovery conversation, not a commitment. Paid-media spend is paid separately to advertising platforms.
THIRD-PARTY COSTS — SEPARATE
Keep the tools you already use.
Existing Rivet, ecommerce, SMS, and platform costs stay separate. If a new vendor or tool would help, we will explain the cost and ask first.
Creative capture and editing are not included because Lakeview already has that covered.
LAKEVIEW PACKAGE NOTE
Your Fan Machine retainer includes the agreed advertising-management work during the foundation period.
This is the Lakeview-specific package discussed on the call. There is no second advertising-management fee on top of the $4,000/month retainer for that agreed scope. If the scope is later separated or expanded, we will agree on it before work begins.
STANDARD DIGITAL ADVERTISING TERMS
For separate or re-scoped media management
Ongoing management is the greater of the applicable percentage of monthly managed advertising spend or the $1,500 monthly minimum. Paid-media spend is always separate.
Up to $499,99915%
$500,000–$999,99912.5%
$1,000,000–$1,999,99910%
$2,000,000+8.5%
06
THE EXPERIENCE STANDARD
Built to feel right on every screen.
Every website, landing page, funnel, or digital experience we build for Lakeview will look polished, stay visually consistent, and work smoothly on both desktop and mobile devices.
01
Easy to use. Navigation, forms, and calls to action stay clear whether someone is on a phone in line or a laptop at work.
02
Easy to scan. The most important story, music, offer, and next step stay easy to find on every screen size.
03
Built together. Mobile is not a rushed add-on. Desktop and mobile behavior are planned from day one.
07
HOW WE START
Use now to build a better later.
Get clear
Review the current campaign, map the existing tools, choose the first audience paths, and line up the creative tests.
Build the path
Create the landing experiences, tracking, offers, and email/text flow that give new people a smart next step.
Run and learn
Keep “Wreck My Night” moving, learn what is working, and use the signal to make the next single and album launch stronger.
Scale with confidence
When the larger media budget is ready, spend behind a system that already knows more about the fans Lakeview wants next.
THE DECISION
Ready to keep the momentum moving?
The recommendation is simple: start the foundation now, use the current single to learn, and enter the album cycle with a system that is already working.
These are private review choices only. They do not send a message, publish this page, or change any live system.